WeMade has been presenting various games utilizing the “The Legend of Mir” IP. However, with the majority of the mobile game market being dominated by mobile games using existing IP for a new MMORPG, MirM game faced challenges due to the saturated market of similar games. The key mission was to establish a firm market position for the newly launched mobile MMORPG game, “MirM.”

MirM evolved the first-generation MMORPG, "The Legend of Mir 2," by combining it with modern elements. To differentiate from numerous IP-based MMORPGs, it was crucial to avoid approaching the game as a mere nostalgic experience. Recognizing that some consumers longed for the simplicity and enjoyment of earlier MMORPGs, we identified this as an opportunity for MirM, to offer a reinterpretation with mobile optimization.

While maintaining the core message throughout the campaign, we designed creative materials tailored to the specific objectives of the pre-registration and launch phases. The game title, "MirM: Vanguard and Vegabond," conveyed the freedom for players to experience both war and adventure based on personal choices. In the pre-registration campaign, emphasis was placed on the classic and traditional aspects of the Mir IP, targeting existing Mir series fans. Simultaneously, we highlighted the reinterpretation and novelty of MirM to attract new potential users. For the launch campaign, the focus shifted to MirM's unique content, communicating its status as a new form of MMORPG, alleviating users' deficiencies, and building anticipation.