As personal daily lives undergo changes with digital technology, innovations disrupting the traditional order are occurring throughout the marketing business. For example, generative AI, personalized data, and ad tech technologies enable more efficient communication than before. However, beyond effectively utilizing technological advancements, it is crucial to answer the question of what the innovation is for.

Utilizing technology effectively is important, but even more critical is the insightful and comprehensive management of customer experiences that captivate the eyes and ears of the targets both online and offline, eventually changing the success of marketing. Based on this, it is the task of ultimately ensuring the success of the client's brand in the market.

HSAD has a history of changing the market by working with numerous brands. We have consistently created brand stories for products, services, and beyond at every moment when customers encounter the brand. Furthermore, as one of the comprehensive advertising companies in Korea, HSAD is creating new customer value beyond the traditional agency business scope and capabilities, such as being the first to rapidly adopt generative AI solutions.

n the end, regardless of the changing times, HSAD is an expert group that achieves the clients’ marketing goals and creates the best business outcomes.
HSAD is more than an advertising company,
it’s the NO. 1 Marketing Creative Company.