When you aspire for
your App brand to become
a market category leader
When you aspire for
your App brand to become
a market category leader
Restoring Leadership in Loans
The financial service startup brand "FINDA," a leading loan comparison platform, initiated a full-scale app launch in 2019. Leveraging innovative fintech technology and big data for loan management, FINDA rapidly gained market traction. However, despite its innovative services, awareness of loan comparison services remained low among the general public, excluding some involved in loan matters. With the ongoing expansion of loan comparison services by major traditional financial institutions, concerns arose about potential consumer trust decline in the relatively small-scale startup brand.
Therefore, FINDA, aligning with the increasing trend of contactless loans due to COVID-19, aimed to expand its services from comparison and management to debt consolidation. They desired to enhance their brand image, ensuring that "loan equals FINDA" resonates with the public on a broader scale.
Discover Your Style
- 29’s Campaign
With the surge in online shopping due to the spread of COVID-19, the competition among online commerce platforms intensified. From 2020 to 2021, the fashion and curated shop platforms alone spent approximately 40 billion KRW on TV advertisements. People installed an average of 6.3 shopping apps, indicating a diverse usage pattern. As of 2021, mobile fashion platform transactions increased by 18.2% compared to the previous year.
Despite these positive trends in online commerce, 29CM wasn't well-known to the general public. The brand hadn't actively communicated its voice to the public for over ten years since its service launch. In this context, amidst the escalating competition, the crucial challenge for 29CM was to solidify its branding and make it more widely known. Although 29CM doesn't target the entire public, creating a campaign that could resonate with those seeking a brand with "taste and discernment" was essential.
Escape the Jungle of Child Care Services
Tictoccroc is an O2O platform that matches caregiving teachers with parents in need of care services. The platform had been steadily growing based on a strict caregiving teacher management policy and positive word-of-mouth from parents. The challenge was to proactively communicate the unique brand value of Tictoccroc in the market among various seemingly similar platforms before the complete popularization of caregiving matching services.
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