AE
Involved in all aspects of campaigns from inception to completion, the account executive plays a key role in formulating various marketing strategies for enhancing brand/product/service awareness, preference, loyalty, and increasing sales and market share for domestic and international clients. This includes the development of advertising, media selection, and results analysis. The AE also performs communication tasks with the clients.Involved in all aspects of campaigns from inception to completion, the account executive plays a key role in formulating various marketing strategies for enhancing brand/product/service awareness, preference, loyalty, and increasing sales and market share for domestic and international clients. This includes the development of advertising, media selection, and results analysis. The AE also performs communication tasks with the clients.
Promotion Planning
Responsible for formulating strategies, production, execution, and performance management of all marketing communication activities carried out at customer touchpoints. This includes events (offline and digital integration), exhibitions, videos, sports marketing, CSR (Corporate Social Responsibility), sponsorship, and other activities.
Brand PR
Involved in developing communication strategies, consulting, tool creation, media operations, events, campaigns, etc., to establish positive relations between the client's brand and the target public. This role includes analyzing client requirements and managing various aspects of the communication process.
Content Planning
For enhancing client's brand, product, and service awareness, preference, and loyalty, responsible for devising a strategic content communication plan tailored to the target audience. This involves collaborating with relevant organizations and expert groups, determining content directions for various media, and overseeing the entire process from planning and production to on/offline execution, results analysis, and presenting the next steps. Along with managing the overall process and performing communication at the client and end-user touchpoints.
Digital Campaign Planning
Involved in all digital-related tasks, including campaign planning, content creation, media execution, and results analysis, based on digital platforms. This role also includes communication with the clients.
Digital Media Strategy/Operations
Utilizing advertising platforms and ad tech for data generation/analysis in both qualitative and quantitative dimensions, and developing digital media strategies, executing and managing media, and optimizing activities for customer experience design
Platform Planning/Operations
Involved in planning and building clients' owned platforms, serving as key digital touchpoints between companies and customers. This includes content creation, operation, and analysis for continuous interaction with customers.
Customer Experience Analysis/Design
Analyze the customer journey from awareness to purchase, based on quantitative and qualitative data, and derive insights for customer experience direction. Formulating new customer experience concepts.
Media Planning
Providing a hybrid media execution solution to effectively and efficiently execute clients' advertising budgets (ATL, Digital) to maximize advertising effectiveness and efficiency (Plan/Do/See).
Media Buying
Offering a hybrid media solution that involves analyzing, purchasing, negotiating, and proposing media information to maximize clients' advertising effectiveness and efficiency.
AP
Utilizing various approaches to collect market/customer data, gathering and analyzing this information comprehensively. Communication and brand strategy directions that can achieve marketing goals are then presented.
Art Director
Responsible for handling the visual aspects of advertisements, this role involves the need for flashy and artistic visuals, as well as technical skills. It is a crucial position that enhances the value of the brand and products by expressing them uniquely or creatively.
Copywriter
A copy can often determine the success or failure of an advertisement, encapsulating the entire message in a single word rather than through hundreds of repetitions. Copywriters play a creative role in succinctly and powerfully expressing the characteristics of the brand and product, requiring constant contemplation and effort.
Business Analysis
Responsible for formulating the company's management plan, this role coordinates action plans to achieve medium to long-term strategies and goals. It contributes to the sustainable development of the company through feasibility analysis for new business ventures, planning and profit management across departments.
Financial Accounting/Finance
This role performs tasks related to maintaining the company's soundness, including financial, accounting, and tax-related duties. It plays a crucial role in maintaining appropriate cash flow and ensuring accounting management compliant with international standards, providing value to shareholders and stakeholders by transparently and healthily operating the company.
Production Management/Support
Responsible for supporting all aspects of the advertising process from planning and production to execution, this role establishes and operates systems and standards to facilitate the smooth performance of internal and external tasks by advertising planners and others.
HR
In the advertising industry, human resources are the most critical asset. This role focuses on securing suitable talents, fostering them, and designing and operating systems to ensure appropriate compensation based on performance, thereby facilitating sustainable growth. It also contributes to building a robust business foundation through continuous communication with team members, fostering a healthy organizational culture, and operating the organization to support achievements.
Administrative Support/IT
Responsible for introducing and managing both tangible and intangible assets, this role supports the business and operations by ensuring a seamless flow of resources. Additionally, with the growing importance of information security, this role establishes and executes various regulations related to internal and external security.
